Category Archives: Marketing

  1. Wall Street ends down on global jitters; oil stocks lower

    Leave a comment

    May 11, 2015 by Bill Johnson

    Traders work on the floor of the New York Stock Exchange May 8, 2015. REUTERS/Brendan McDermidWall Street closed lower on Monday as investors fretted about Greece’s precarious financial condition and slowing growth in China, while energy stocks fell on weaker oil prices.

    U.S. stocks, which rallied on Friday on a strong jobs report, have been trading at historically expensive valuations, fueled by ultra-low borrowing costs.

  2. Digital Disruption and the Death of Storytelling

    Leave a comment

    May 6, 2015 by Bill Johnson

    Professor and media theorist Douglas Rushkoff contends that social media, Big Data and digital technology, in general, are hampering rather than helping marketers’ abilities to connect with consumers.

  3. The Digital World Is Flat: Streaming Gains Negated By CD Slumps in Many Global Markets

    Leave a comment

    March 2, 2015 by Bill Johnson

    Early results of 2014 recorded music revenues from eight countries suggest the record industry won’t have a global recovery as much as an uneven series of regional and country-specific recoveries. A country could have had a successful year in spite of a neighboring country posting an annual loss. Such is the nature of a business delineated by languages, cultures, politics and commercial boundaries.

  4. Video is the future of content marketing

    Leave a comment

    February 20, 2015 by Bill Johnson

    Not only did video kill the radio star, it’s gunning for online marketing, too. Already a key entertainment and information medium, a Cisco study predicts video will account for 69 percent of all consumer Internet traffic by 2017. Video is the future of content marketing, and the future is here. This means it’s no longer a nicety but a necessity for businesses to include it in their marketing strategies. Still don’t believe me?

  5. Stocks stabilize as five shock absorbers kick in

    Leave a comment

    October 6, 2014 by Bill Johnson

    Just when it looked like the U.S. stock market was going to crack amid the pressure of a new array of risks, it found its footing and stabilized thanks to a handful of factors that acted like shock absorbers for the market.

    Just three days ago, on the first day of October, a month that spooks investors because of stock market crashes in October 1929 and 1987, stocks were in free fall. Wall Street was buzzing about how far stocks could fall — and whether the benchmark S&P 500-stock index was finally on a collision course with its first 10% drop, or correction, since late 2011.

  6. Here is Why Interactives Are the Next Big Thing in Content Marketing

    Leave a comment

    September 1, 2014 by Bill Johnson

    Visual content is taking the web by storm with infographics, motion graphics and micro-content, to name a few. It’s hard to keep track of it all.

  7. New Twitter Ads Let You Pay for Only What Works

    Leave a comment

    August 11, 2014 by Bill Johnson

    New Twitter ad campaigns are helping small businesses get the most bang for their buck.